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5+ years experience with proven success in cross-functional online marketing roles. Highly skilled in web optimization, analytics, and website production bringing valuable technical knowledge and a passion for web usability and user experience. A strong background in web strategy and project management with a proven record of successful execution on marketing goals and key performance indicators (KPIs).

WORK EXPERIENCE

Senior Web Producer
Sophos, plc

Project lead representing business requirements on successful Sitecore CMS implementation
Project manager and contributor on corporate website redesign, migration, and launch across 3 languages
Created monthly web analytics dashboard, reporting key marketing performance indicators and analysis to various stakeholders
Established paid campaign measurement and tracking, producing accurate pipeline per dollar ROI reports
Managed two direct reports, Marketing Production Specialist and Internet Search Marketing Specialist
Developed web project workflows and scoping tools for distributed project management
Created and implemented corporate organic search strategy and ongoing optimization techniques

Senior Internet Marketing Specialist
DS SolidWorks Corp.

Website Development

Project lead during all phases of corporate website redesign including, discovery, design, migration, and launch

Developed wireframes and detailed functional specifications for websites and campaign pages

Managed development of visual design, interactive elements, website templates, and website content

Launched 1000+ page website on time and on budget

Successfully lobbied for purchase and implementation of a new Web Content Management System (CMS)

Website Optimization (Multi-variant and AB Testing)

Developed and implemented multi-variant and A/B split tests across multiple web properties

Created testing strategies and plans to optimize web designs with emphasis on achieving key performance goals

Developed and conducted onsite web usability tests with customers and prospects

Responsible for communication and promoting awareness of optimization and testing programs and results

Increased software downloads by 8% for some products

Increased overall click thru rates by 23% on key conversion pages

Web Analytics

Responsible for measuring, tracking, and reporting all key performance indicators on websites and marketing lead-generation campaigns

Responsible for developing new metrics and identifying gaps in analytic reporting and capabilities

Developed key campaign performance indicators driving insights on launch timelines and value of promotional channels

Pay Per Click (PPC)

Decreased Cost per Lead by 370%

Increased volume of new prospect leads per month from PPC by 340%

Decreased Cost per Click, Cost per Conversion, and Cost per Lead by at least 200% each

Search Engine Optimization (SEO)

Researched and maintained keyword lists and developed keyword mapping and targeting tools

Increased Organic traffic year over year by 20%

Developed keyword strategy and internal awareness and training programs

Managed conversion process from old website to new with no negative impact on organic traffic

Assistant to Manager, Database/Circulation
Grand Circle Corporation

Developed direct mail marketing campaigns based on live trip performance figures and high quality leads
Built and managed catalog promotions based on marketing and production schedules
Performed database maintenance and assisted in the processing of information pertaining to customers and prospects
Evaluated and quantified response rates for various direct mail pieces to assist in future marketing campaigns

EDUCATION

Northeastern University

Bachelor of Science Degree in Business Administration
Concentration: Marketing and Management Information Systems
Activities: Northeastern MIS Club
Dean’s List: Summer 2004 - Spring 2006

TRAINING

Sitecore Advanced User Training
RedDot Expert User Training
Agile Development Methodology, Certified ScrumMaster (CSM)
Forrester Usability Training
Optimost (Interwoven) Testing Methodology

APPLICATIONS EXPERIENCE

Sitecore CMS, RedDot CMS, Wordpress, TypePad, WebTrends Analytics, Google Analytics, Omniture Test & Target, Google Website Optimizer, Microsoft Office Suite (Access, Visio, SQL Server, FrontPage, Excel, Word, PowerPoint, Outlook), DreamWeaver, Adobe Photoshop, Adobe Flash, Adobe Audition, Axure RP Pro, Camtasia Studio, Siebel CRM applications, Wordpress, HTML, CSS, SQL